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Marketing

We are living in a “technology age” where over 90% of all real estate consumers start their search. So finding a way to break through the clutter of millions of websites competing for the same prospects and customers is difficult; and it can take a lot of time, money and technical expertise to achieve eventual high ranking in the search results. Part of the problem is that the search engines use their own algorithms to determine search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks,” the more searchers will visit that site. FLORIDA 360 REALTY utilizes a sound, proprietary way to cut through the clutter and to obtain near instantaneous results, almost regardless of how much competition there is for a given keyword.

So how is it that FLORIDA 360 REALTY can do this where so many other companies, including SEO companies specializing in search optimization are struggling to achieve the same results? It’s relatively easy using our proprietary system that takes advantage of the same rating factors that the search engines use in their algorithms, namely by creating an enormous number of web pages that have the dual benefit of creating local pages and in increasing the total number of indexed pages attributed to the website, i.e., “Page Rank”, which has the effect of raising the value of the site in the rankings by the search engines. These local pages have the additional benefit of providing a local website for each locale, which the search engines value for adding quality to the results they return to the searchers who search or “Google” the word or phrase.

The enormity of our marketing efforts can’t be overstated. FLORIDA 360 REALTY will have a local “landing page” for every city, town, postal district and zip code in the Tri-county (Miami-Dade, Broward and Palm Beach) area, well over 1,000 in total. Thus, your property listing will be omnipresent everywhere!

WEB-BASED MARKETING INITIATIVES

FLORIDA 360 REALTY has a state-of-the-art cloud based platform managed by a team of hands-on Internet Marketing Specialists (IMS) who monitor key word effectiveness, click-throughs and conversion rates.

Here are just some of the self “Organic“optimization features of our Website where your property listing will be featured:

  • Labeling and meta tags on pages, images, and content to direct search engines
  • Embedding of important keywords and pointing to relevant content
  • Compliance with W3C validation standards to insure fully optimized site coding
  • Site Map to aid search engines in finding and valuing the website and its content
  • Integration with IDX to access MLS listings for Miami-Dade County, Broward County and Palm Beach County

OTHER KEY TRAFFIC DRIVING STRATEGIES

  • LoopNet.com – is the most heavily trafficked commercial real estate website, with more than 5 million average monthly unique visitors. That’s 5x the traffic of any other commercial real estate website. We automatically get warm leads from LoopNet’s marketplace with over 5 million registered users. These potential prospects are searching for properties that match your listing. We contact with them through Loopnet’s email marketing or simply by calling them. Your property on LoopNet will be searchable on Google, Yahoo!, Bing and your property will be distributed to CityFeet.com, Wall Street Journal Online, Land…and Farm (land and agricultural listings only).
  • CoStar – is a commercial real estate tool for verified, continuously updated property information, market and asset analysis, and Internet marketing support. Comprehensive national coverage of comparable sales transactions to research property comparables, track market trends, identify true buyers and sellers and expedite the appraisal process and support property valuations
  • Top Real Estate WebsitesRealtor.com Trulia, Zillow, Craigslist and more…
  • Search Engine Optimization (SEO) – on Google, Bing, Yahoo and more…
  • Social Media – interaction on Facebook, Twitter, YouTube, Google+, LinkedIn, Forums, Blogs – just to name a few…
  • Local newspaper/websitesMiami Herald, Sun-Sentinel and Palm Beach Post and more…
  • Digital marketing – FLORIDA 360 REALTY maintains a database of buyers and investors to send properties via email campaigns and our e-newsletters

LISTING HUBS

Point2 Agent – is a complete listing syndication solution specifically for REALTORS® that includes a network of over 50 of the highest trafficked search sites on the Internet – including Zillow, Trulia, HomeFinder, Point2 Homes, CraigsList and more – the largest syndication network available in the industry today!

point2 syndication

Plusvaliais our International marketing partner that utilizes a robust Web marketing platform to feed the below micro sites targeting key South America buyers and investors in countries such as Ecuador, Venezuela, Brazil and who are interested to purchase Florida real estate.

plusvalia

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